DIGITAL TECHNOLOGIES RESHAPING RESTAURANT OPERATIONSAs restaurants reopen their dining rooms in the wake of the COVID-19pandemic, operators are faced with several challenges. Of course, one of the most significant is the ongoing shortage of staff. According to the National Restaurant Association, seven out of 10 operators report not having enough staff to support customer demand, and the issue is expected to continue throughout 2022 if not beyond.
In addition, customers continue to seek contactless interactions. A study shared by the Global Banking & Finance Review indicates that 55% of diners choose contactless payment as one of the top three factors influencing their choice of restaurant. That trend is extending to the ordering process as well.