An intro to creating engaging mobile apps

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    An intro to creating engaging mobile apps

    About This White Paper

    This guide is the first of a series examining mobile apps, presenting basic marketplace information, and some characteristics and phases of successful app creation.
    According to Gartner, by the end of this year, 310 billion apps will have been downloaded, accumulating $74 billion in revenue1. Competition between apps is fierce, with no guarantees. Research firm Adeven reports that two-thirds of apps in the Apple store are not downloaded once.