A lot of you may be wondering whats up with Snapchats latest update Discover.

Snapchat has made it clear to its users and audience that this is NOT social media. From their press release,

“This is not social media. Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.” 

Snapchat Discover feature still has that personal instant moment feel as each of these stories only last 24 hours and have been hand curated by creatives as Snapchat has elected to call them.

Time will tell if this feature will hold water. The jury is still out on Snapcash. One thing for certain is Snapchat doesnt regret turning down Facebook’s offer to purchase Snapchat for 1.3 billion dollars, and with a user base of 200 million people, they will stop at nothing to Discover a revenue stream that will create a valuation of 50 billion by 2020.

They go on to say,

“Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.”