If you run an e-commerce site, you already know how important the right shopping cart software is. Magento is one of the most popular platforms out there for a number of reasons, and here are some benefits you could expect to gain from hiring a Magento developer.

Magento is an open-source software, which means it can be freely modified to fit a user’s needs. This is good news because there are a number of features that can easily be tweaked in order to best suit your purposes, and a few of these special features include:

• Analytics and reporting
• Catalog management
• Checkout and payment
• Marketing
• Mobile commerce
• Product browsing
• SEO

When tailoring these specific functions for your particular needs, a Magento developer will also ensure that any changes that are made to your site does not affect its usability. After all, updates are no good if they make it difficult for people to purchase things. Changes can be given a test run to ensure that everything is in perfect order so that you won’t have to worry about sales being negatively affected.

One of the biggest advantages to Magento is the fact that a number of add-ons are available. You can add extensions to the program that will allow you to subtly suggest other products to visitors, thereby increasing your sales. Developers who are familiar with the Magento program can normally install these add-ons in a matter of minutes so that you can begin taking advantage of them right away.

Magento is also known to provide regular updates from time to time. By hiring someone who is familiar with this program, you can take advantage of the latest improvements to this software in order to maximize its potential.

When you get right down to it, there are a number of reasons why you should consider hiring a Magento developer to help with your e-commerce website. Here at DineEngine, we are a mobile development company that caters to businesses in Ohio, but we also welcome customers from across the globe. We invite you to contact us to find out more.