February 20, 2018
How Guest Experience Technology For Restaurants Increases Profit
By Breck Hapner

Integrating your restaurant’s operations is all but essential to your current and continued success. Here is how guest experience technology for restaurants increases profit.

Smartphones are essentially glued to most consumers’ hands, the Internet is integral to modern living and all other forms of technology have become fundamental to the way business is done.

How you choose to use digital app technology solutions can make or break your restaurant. So what can you do to keep your customers coming back for more?

 

Mobile Applications

 

Branded mobile app development that is easy to use can increase customer loyalty and your profits.

A good mobile app will allow customers to place online orders for delivery and/or pick-up and will store their information for future purchases.

The key is to ensure that your mobile app is clean and concise and that it works quickly and accurately.

 

Kiosks

 

Self-service kiosks for restaurants are quickly gaining in popularity. Big names such as Panera have seen a great deal of success.

But you don’t have to have a big name or a massive budget to launch kiosks in your restaurant.

Installing a few kiosks can reduce wait times and increase order accuracy, all while giving customers a greater sense of control over their purchase – and making them more likely to return to your restaurant in the future.

 

Online Ordering

 

For better or worse, technology has lessened consumers’ interest in speaking on the phone.

Offering online ordering for independent restaurants allows them to place their orders conveniently and, like kiosks, it increases order accuracy.

Online ordering can also give customers a greater sense of control over their orders through extensive customization options.

 

Tabletop Tablets

 

Tabletop tablets can give customers a greater sense of control over their orders.

Customization options will be in their hands and lead to greater order accuracy.

Tabletop tablets can also lead to more efficient back-of-house operations and allow your staff to work more quickly.

 

Interaction On Social Media

 

Don’t dismiss the importance of social media.

Establish social media accounts for your restaurant, if you haven’t already, and use them to post high-quality pictures of your menu items and promote any specials or events you have coming up.

Encourage your customers to use social media to take pictures of their dining experiences and tag you in them.

You can even give customers the option to order from your restaurant directly through Facebook and Yelp!. When used properly, social media can be a powerful source of free advertising.

 

Integrated Loyalty Programs

 

Loyalty & rewards integration into your mobile app, website and/or kiosks is another draw for customers.

Giving them the ability to access their loyalty account and easily accrue or cash in on rewards will keep them coming back for more.

 

Digital Payment Options

 

Consider offering your customer digital payment options, which have become increasingly popular over the past few years.

Offering an option such as Apple Pay or Google Pay that many customers – particularly tech-savvy millennials – will appreciate.

 

Free Wi-Fi

 

Offering free Wi-Fi to your customers, particularly if your restaurant is a more casual dining establishment, can be an excellent incentive for customers to keep coming back through your doors.

Investing in a reliable high-speed Wi-Fi service and making your password easily visible can entice customers to spend more time at your restaurant – and the more time they spend there, the more money they are likely to spend.

 

Management Technology

 

Technology isn’t just for your customers. Management software can help you run your restaurant more efficiently.

Dashboards & business intelligence that interact with your mobile application, kiosks and online ordering system can help you track your inventory and what items your customers are purchasing most frequently.

A restaurant that runs like a well-oiled machine will attract repeat customers.

 

 

Marketing Director Breck Hapner handles the development and implementation of Chepri brand strategy, builds content for new and existing services/solutions, and oversees the implementation of campaigns, digital marketing, events, and PR.

0 Comments

Submit a Comment

Your email address will not be published.

Trusted by top brands.

Get Started with DineEngine.

Contact Us Now Find Out How Chepri Can Help Your Team. Ask Us More About How Guest Experience Technology For Restaurants Increases Profit.

(800) 338-8102

733-C Lakeview Plaza Blvd. Worthington, OH 43085.