Shop & Merchandise

Many restaurants have built passionate followings around more than just their food. Signature hot sauces, branded t-shirts, hats, tote bags, and specialty ingredients are natural extensions of a strong restaurant brand. Shop and Merchandise adds a full product catalog to your DineEngine site so you can sell these items alongside your regular menu, opening up a revenue stream that is not limited by table turns or delivery radius.

The product catalog supports multiple categories, images, descriptions, and variants such as size or flavor. A dedicated shopping cart handles merchandise orders separately from food orders, with shipping management tools that let you set rates, zones, and fulfillment workflows. Inventory tracking keeps counts accurate and prevents overselling, with low-stock alerts so you know when to reorder.

For restaurants that have already built a retail presence -- at farmers markets, through wholesale, or at the register -- this extension brings that business online. Customers who love your signature sauce can reorder from anywhere in the country. Fans who visited on vacation can grab a t-shirt after they get home. It transforms one-time diners into ongoing customers and turns your brand into something that travels far beyond your four walls.