The Importance of API Integrations For Restaurants
An API (or application programming interface) is what allows desparate applications to connect and interact with each other. API integrations for restaurants is now an crucial capability for survival.
A common example of an API is Leadpages integrating with an email service provider, like MailChimp or Drip. LeadPages is a tool you can use to collect email addresses (with landing pages and other tools). Once a user’s details are collected, they will automatically be sent over to a list you’ve created for your email marketing software.
Today, most businesses have a software stack. This is a group of apps and tools that allows them to run their business effectively and efficiently. It isn’t always necessary for all of the apps to talk to each other, but there usually are a few that need to be compatible for everything to work smoothly.
The restaurant industry is no different. It can benefit from certain API integrations.
How API Integrations Can Make A Difference For Your Restaurant
Now you have a basic understanding of what APIs are and how they work. Maybe you were already familiar with them and even have a few apps that talk to each other.
Here are several areas where it can make a difference.
First, there’s your Point of Sale (POS) system. Whether you use Aloha, Toast or Oracle Micros, POS systems have become a fixture in the modern restaurant. There’s just one problem – POS systems don’t always connect with other channels. That wasn’t a big deal until the internet came along. Good news – with API integrations, you can connect web, mobile and kiosk applications so you can keep all of your sales records in a single centralized location.
Second, there’s something else that has already come up in this conversation – online ordering. Online ordering represents over one-third of restaurant sales today and it’s growing, so it’s not hard to see how important this aspect of the business is. The easier it is for customers to order online, and the better experience they have, the more likely your revenue and customer retention will grow. So, the time to take advantage of online ordering APIs is now.
Finally, there’s loyalty and loyalty & reward integration APIs. People love collecting and spending points at their favorite businesses. If you don’t give your customers an opportunity to do this, you could end up missing out on a lot of business. When it comes to loyalty and rewards APIs, it’s all about quality. You don’t just want any ordinary program – you want a program your customers love and take advantage of, like many do with custom Olo loyalty & rewards integrations.
Get Your Technology In Order
The magic of APIs is that they connect bespoke solutions and allow them to interact with each other. But there is such a thing as a poor-quality API. Sometime apps don’t exactly speak each other’s language, leading to unwanted errors.
So, it’s not just about adding the latest technology services for your restaurant. It’s about adding technology that allows every system to work seamlessly together. That’s what will lead to improved efficiency and increased revenue. So, you need a solution that unifies your POS, online order, delivery, loyalty and rewards platforms.
It’s not unusual to make technological decisions based on urgency and growing demand. But that can lead to choices that aren’t always informed. When you have the right tool stack, the apps will talk to each other and create a seamless experience. But if not, things can go wrong. So, even though having desperate pieces of technology might improve the efficiency of your business, it may not be fully optimized as-is.
How Satisfied Are Your Customers?
Are you interested in learning more about APIs? Do you need help setting up API integrations at your restaurant? Then check out our API Integrations for Restaurants page and learn about our customized solutions.
Your restaurant’s digital experience is another factor to consider when evaluating your customers’ satisfaction, and we understand that at DineEngine®. That’s why we listen to customer feedback when building and improving restaurants’ web design, web development, mobile app development and self-service kiosks. If you’re interested in learning how we can improve your online platforms, tell us about your objectives so we can help you deliver an amazing customer experience.