The Four-Step Process For Improving Restaurant Deliveries

Posted on January 3rd, 2018 by Breck Hapner

Restaurant customers have long enjoyed the convenience of having food delivered. And with the increased popularity of various food delivery integrations for restaurants, the option has never been more in-demand. If you want to remain competitive, giving your customers the option to to engage in online ordering have your food delivered to them might be essential to your continued growth.

But your delivery option will only be successful – and boost sales – if it is efficient and easy for customers to use. Whether you’ve already launched a delivery service or you’re considering doing so in the near future, there are several steps you can take to ensure that your deliveries are seamless.

1. Determine Your Delivery Area

Don’t stretch yourself too thin. Determine a delivery area that is reasonable and take the following into consideration:

  • How densely populated is the area within X radius of your restaurant?

  • How congested is traffic in your area, particularly during peak delivery hours?

  • How long would it take for a driver to arrive at the outer perimeter of the area – and would the food be hot/cold/as ordered by the time the customer received it?

It might be tempting to expand your delivery area in order to attract more customers, but in doing so you run the risk of customers who are unhappy with the delivery time or the quality of their order once it arrives.

2. Make It Accessible

Offer the option for customers to place delivery orders on your website. This will require web design, web development, and API integrations for restaurants. Many customers find it cumbersome to get on a website, view a restaurant’s menu and then be directed to call to place an order. Calling in an order can take more time – on the part of the customer as well as your staff – and online ordering allows for customization and increased order accuracy. If you have a mobile app, it should also be clear, concise and easy for customers to use and place delivery orders.

3. Send Updates

Once a customer has placed a delivery order on your website or mobile app, send them updates to verify when the order has been received, when it is being process and when it is en route. You can send these updates via text message, email or through push notifications from your mobile app. Customers will appreciate knowing the status of their order, and should your delivery time end up being longer than expected, you’ll get fewer “Where’s my order?” phone calls. Bear in mind, however, that you should also give customers to opt out of updates if they so choose.

4. Ask For Feedback

After a delivery has been made, ask your customers about the delivery experience, including:

  • Did your delivery arrive within the estimated timeframe?

  • How was the quality of your order?

  • Was your delivery driver professional?

  • How likely are you to place a delivery order in the future?

  • How likely are you to recommend our delivery service?

You can follow up with these questions through a brief email or within your mobile app. Customer feedback is essential to preserving and improving your restaurant’s reputation, and can be managed through technology services for restaurants with dashboards & business intelligence. And if you ever do encounter a complaint, you can take the necessary steps to ensure the same mistake doesn’t happen again.

Are You Providing An Effective Delivery Service?

Whether you already offer a delivery service or are interested in starting one, we at DineEngine®, can help ensure that your restaurant’s digital experience is not only up to par, but that it will exceed both your and your customers’ expectations. That’s because we listen to customer feedback when designing restaurant’s websites, mobile apps and self-service kiosks. We’re eager to hear about your delivery service so we can help optimize your online platforms. A few we recommend are delivery.com, EatStreet, GetSwift, and Postmates.