How To Start Capturing Online Orders With Google Assistant

Posted on February 8th, 2019 by Breck Hapner

Online ordering is easier than it’s ever been – and, it’s about to get even easier.

You see, artificial intelligence (AI) for restaurants, including voice search, is growing in popularity. It’s expected to represent 50 percent of all searches by 2020.

Let that sink in. That means 50 percent of people searching for your restaurant, menu items and other related queries are going to be finding you via voice search in just a little over a year as of this writing.

So, the opportunity to be voice ready as a restaurant is enormous. This doesn’t just mean targeting your keywords and ranking for them. This means allowing your customers to seamlessly order their favorite menu items online using just their voice.

Are you ready to take advantage of this opportunity?

Targeting Google Assistant Users

Google Assistant voice for restaurants may not be as popular as Amazon’s. But there are a couple of things we know about their user base. First, it’s growing. Second, it represents a relatively affluent audience who doesn’t mind spending money on good things (i.e. good food).

If your restaurant appeals to the upper middle class, then you could end up leaving a lot of money on the table by not allowing for voice-activated ordering on Google devices.

Voice-activated ordering is the future of online ordering. It gives your customers a new way to order from your menu and get the meal they want easily and without friction. This isn’t just good for your customers, it’s good for you, because it will drive more business to your restaurant.

Conversely, if you don’t make voice-activated ordering available to your customers, you’re going to fall behind your competition. The restaurant market is a fiercely competitive one, so if you don’t adopt the latest technology, you could find yourself in a lurch.

Boost Your Revenue Numbers With Google Assistant

As already noted, one of the benefits of enabling voice ordering is that your business will grow. Why? Because of convenience. Today’s consumer doesn’t just want convenience – they demand it. So, if you can make it easier for them to order and get their meal delivered to their door without hassle (and without ever having to look at a screen), you can certainly capture a bigger market share.

People lead busy lives. They don’t always have time or energy to make a meal. But if they don’t have time, they probably do have money to spend. And, that means they are going to spend on things that allow them to use more of their time in a way that’s alignment with their agenda and lives. For many people, that will mean ordering takeout or delivery as opposed to making food at home.

Additionally, there are stats showing that people who order online are more likely to visit the restaurant they ordered from. Have a look at this one via Revel Systems:

67 percent of customers who have placed an order online will visit the restaurant more frequently versus those who have not.

So, we can easily deduce that online ordering is not a one-and-done transaction. It can lead to plenty of long-term and repeat business. And, if you want to measure how your business is doing, Customer Lifetime Value (CLV) is a good way to do just that.

Final Thoughts

Implementing voice ordering can increase your returns by 300 to 500 percent on online ordering alone. This can even have a lasting impact on efficiencies in upsells, cross-sells, and more.

Are you interested in getting your voice-activated ordering ready? It is time to reap the benefits thereof?

Using AI Technology To Provide Superior Customer Experience

We’re here to help. You can learn more about our Google Assistant voice speech recognition for restaurants.Your restaurant can benefit from AI implementations, from chatbots and mobile apps to smart kiosks to Google Assistant voice-activated ordering. 

The use of AI is important to consider when evaluating your customer experience, and we understand that at DineEngine®. That’s why we listen to customer feedback when building and improving restaurant AI technologies including website design, web development, mobile applications and self-serve kiosks. If you’re interested in learning how we can improve your online platforms, tell us about your objectives so we can help you deliver an amazing customer experience.