How To Bring In The Top Restaurant Talent With Just Your Website
Attracting the top talent to your restaurant is likely one of your top priorities. The restaurant industry can often see a fairly high level of turnover for a variety of reasons, so finding restaurant employees who are both qualified and likely to stick with you can be a challenge.
Thankfully, the internet has changed the game. Gone are the days of taping “Help Wanted” signs in your window or posting a job opening in the classifieds. With a bit of effort, you can use web design and web development into a tool that will help you gain the attention of the best possible applicants.
Write Eloquent Job Descriptions
A short line or two describing the job you have available isn’t going to cut it. Your job description should be thoughtful and well-written. Depending on your restaurant’s “vibe,” you could also include some humor. Job descriptions should be thorough and list all of the associated responsibilities.
Be eloquent and add in enticing details about the work environment. If you want the top candidates, you need to be engaging and sell yourself to them. Why should they be eager to work for you instead of one of your competitors? What sets you apart? In short, don’t let the job sound boring.
What’s going to drive talented prospective employees to your website? Search engine optimization, or SEO. SEO is complex and multi-layered, but writing an SEO-minded job description doesn’t have to be tricky. For example, if you’re searching for an experienced seafood chef, you would want to include keywords such as “seafood chef,” “experienced seafood chef,” “seafood restaurant” and “seafood restaurant careers.”
What’s important is to place those keywords organically in the text so it will read smoothly. As previously mentioned, your job descriptions should be interesting, but they also need to be search engine optimized. Google AdWords can help you determine the best keywords to use.
Use Pictures And Videos
Posting pictures of your restaurant and your staff can help prospective employees visualize what it would be like to work for you. It also provides a glimpse into your restaurant’s culture and what kind of camaraderie your employees share. A video takes it a step further. Using a platform like Greenhouse or posting a video on the career page of your website allows you to introduce yourself and your restaurant, allowing applicants to get to know somewhat you before meeting you in person.
Allow Applicants To Apply With LinkedIn
Streamline the application process by allowing candidates to apply with LinkedIn. Offering this option makes applying more convenient for applicants because it can auto-populate your online application with their information. It can also give you access to their LinkedIn profile, where you can learn more about them.
Provide Specifics About Pay And Benefits
When it comes to pay and benefits, it’s best to be upfront about it in your job descriptions. Specify the minimum and maximum the position will pay and whether the position is hourly or salaried. You should also state whether pay is based on experience. If you offer benefits, listing and playing them up can help attract quality applicants. Include information about health insurance, paid time off, 401k options and any other benefits you offer.
Make Your Website A Talent Magnet
Is your website attracting the most talented candidates? If not, the team at DineEngine® can give it the overhaul it needs with technology services for restaurants and dashboards & business intelligence to efficiently process data and make decisions. We create digital experiences for restaurants that can act as a magnet for customers as well as job applicants. Let us know about your website goals and we’ll help you take your business to the next level.