How Technology Makes Diners Want To Come Back Again And Again
Integrating technology into your restaurant’s operations is all but essential to your current and continued success.
Smartphones are essentially glued to most consumers’ hands, the Internet is integral to modern living and all other forms of technology have become fundamental to the way business is done. How you choose to use technology services for restaurants can make or break your restaurant. So what can you do to keep your customers coming back for more?
Branded mobile app development that is easy to use can increase customer loyalty and your profits. A good mobile app will allow customers to place online orders for delivery and/or pick-up and will store their information for future purchases. The key is to ensure that your mobile app is clean and concise and that it works quickly and accurately, such as with custom Olo mobile applications for iOS and Android.
Self-service kiosks for restaurants are quickly gaining in popularity. Big names such as Panera have seen a great deal of success with custom Olo self-service kiosk development. But you don’t have to have a big name or a massive budget to launch kiosks in your restaurant. Installing a few kiosks can reduce wait times and increase order accuracy, all while giving customers a greater sense of control over their purchase – and making them more likely to return to your restaurant in the future.
For better or worse, technology has lessened consumers’ interest in speaking on the phone. Offering online ordering for independent restaurants allows them to place their orders conveniently and, like kiosks, it increases order accuracy. Online ordering can also give customers a greater sense of control over their orders through extensive customization options.
Tabletop tablets can give customers a greater sense of control over their orders. Customization options will be in their hands and lead to greater order accuracy. Tabletop tablets can also lead to more efficient back-of-house operations and allow your staff to work more quickly.
Interaction On Social Media
Don’t dismiss the importance of social media. Establish social media accounts for your restaurant, if you haven’t already, and use them to post high-quality pictures of your menu items and promote any specials or events you have coming up.
Encourage your customers to use social media to take pictures of their dining experiences and tag you in them. You can even give customers the option to order from your restaurant directly through Facebook and Yelp!. When used properly, social media can be a powerful source of free advertising.
Integrated Loyalty Programs
Loyalty & rewards integration into your mobile app, website and/or kiosks is another draw for customers. Giving them the ability to access their loyalty account and easily accrue or cash in on rewards will keep them coming back for more.
Digital Payment Options
Consider offering your customer digital payment options, which have become increasingly popular over the past few years. Offering an option such as Apple Pay or Google Pay that many customers – particularly tech-savvy millennials – will appreciate.
Offering free Wi-Fi to your customers, particularly if your restaurant is a more casual dining establishment, can be an excellent incentive for customers to keep coming back through your doors. Investing in a reliable high-speed Wi-Fi service and making your password easily visible can entice customers to spend more time at your restaurant – and the more time they spend there, the more money they are likely to spend.
Technology isn’t just for your customers. Management software can help you run your restaurant more efficiently. Dashboards & business intelligence that interact with your mobile application, kiosks and online ordering system can help you track your inventory and what items your customers are purchasing most frequently. A restaurant that runs like a well-oiled machine will attract repeat customers.
Are You Making The Most Of Technology At Your Restaurant?
Clearly, technology can be a major boon for your business. But how do you know if you’re making the most of it? The team at DineEngine® is fluent in technology and can deliver a digital experience that will keep your customers coming back time and time again. That’s because we listen to customer feedback when designing your software. We’re eager to hear about your technology goals and what will entice your customers so we can help you give them the best possible dining experience.