Bringing Your Restaurant’s Atmosphere To Your Website
For customers who have yet to visit your restaurant in-person, your web design is likely going to make the first impression for you. And for repeat customers, your restaurant website can and should serve as a place where they can interact with you and learn about upcoming events or promotions.
Your web development serves as the “online face” of your business, it should reflect your restaurant’s atmosphere and personality through good user experience (UX) development. But how do you translate those intangible things into something that is both visually appealing and easy to navigate?
Design And Fonts
A good web designer will be able to create a website that is a mirror image of your restaurant’s look and feel. If your space is light and airy, the site should be clean and the text should be brief and welcoming. If your space has a darker and more romantic vibe, the site should have moodier colors and designs and the text should be more poetic in nature. The heading’s font should match your signage, or you can use a professional picture of your actual signage. And the fonts used throughout the site should be consistent, uncluttered and easy-to-read.
Carefully select the images you want to use on your website. They should be taken by a professional photographer and highlight the best design aspects of your restaurant. You might also consider hiring a food photographer as well. As for including pictures of yourself and your staff, that depends on the type of restaurant and what kind of message you want to send to customers.
Your “About” page is a good place to include a picture of yourself and perhaps your chef, including short biographies. Putting a few friendly faces to your business can make customers feel more welcome before they even walk through your doors.
Linking to a PDF of your menu should be avoided. PDFs slow down the user experience and don’t work properly on all devices. They are also difficult to update, which is arduous if you have seasonal or special occasion menus. Instead, your online menu should have its own page, or multiple pages if you have more than one menu.
Responsive Web Design (RWD)
Once you’ve established what you want your website to look like, you need to ensure that it will work across all devices. Responsive web design, or RWD, is common practice among web designers today, so as long as you’ve hired an experienced professional, you won’t have a problem. Many, if not most, people will be visiting your website on their phones or tablets, so you need to ensure that your site looks polished and functions optimally both on a computer as well as other devices.
Social Media Links
Social media accounts are all but a necessity for restaurants today, and your website should include links to them, either in a side bar or at the bottom of the main page. However, they don’t have to detract from your website’s ambience. Your web designer can create icons that are in line with your brand. Instead of that little blue Twitter bird, you could have a sleek black-and-white version or an elegant pale pink one – and the same goes for Facebook, Instagram, Yelp! and your other accounts.
Integrating A Reward Program
If you need a website built from scratch or are interested in having your existing site redesigned, the team at DineEngine® can help you realize your vision. We will fully integrate the API of point of sale, online ordering, loyalty & reward integration programs and any other customer touchpoint, seamlessly across all channels with our innovative integration platform. We are eager to hear about your design goals so we can create a responsive site that will give your customers an excellent online experience.