Reshaping the Dining Journey
Saladworks engaged DineEngine to further channel their brand and vision by developing a new brochure web app with online ordering and content management system integrations to handle their rapidly growing business.
The Saladworks Online Ordering Experience
DineEngine created a single-sign-on that permits Saladworks users to login, manage account information, order, make payments, and access their loyalty and rewards through leveraging the Qu Beyond and Punchh APIs.
DineEngine’s online ordering development allows customers to view, customize, and purchase single/multiple menu items, using a credit card and/or loyalty points redemption to check out. Guests can engage in a group order, and recent orders are available for quick reorder.
Customers expect technology to be frictionless. Saladworks, understanding their audience, leveraged DineEngine to develop their digital footprint to generate a satisfying guest experience capable of significant impact within the market, delivering on the promise of a better dining journey, enhancing ROI. Because every Saladworks restaurant menu is unique, locations were grouped in a list and map form by state then store, enabling the correct menu and pricing to populate dynamically via the Qu Beyond API.
DineEngine built out Saladworks’ menu products, grouping them by category, then item for easy online ordering, customization, rewards/loyalty application, and checkout. The new brochure adhered to updated branding, allowing for display of new products, promotions, and the usage of social media feeds and marketing imagery. The brochure site used clear navigation and efficient UI/UX to increase online orders for pickup and delivery, as well as to enlarge loyalty program participants. Succinct UI/UX and CTAs directing users to learn more about franchising to increase Saladworks franchise inquiries and ownership.