Your business is unique and your website should be created specifically for your needs. Do not use cookie cutter designs or templates. Your website should be a reflection of your brand — which is essentially your company’s personality.
Your website is also a reflection of the level of customer service you provide. There is a correlation about the ease of working with a company — to the ease of using their website — and vice versa.
Even though your website should be unique, it is also advised to follow the top five best practices in web design and development. It should be:
- Easy to navigate
- Compatible with the most popular browsers
- Be fast—quick to respond
- Optimized for search engines (aka SEO)
- Compatible with phones and tablets
Besides the investment you make in web design and development, you are also committing to the marketing efforts, which drive traffic to your site. This may include digital advertising, social media, and should include all of your print materials, which should have your web address all over them! All of these efforts should send a consistent brand promise to prospects and customers.
Customers feel a great sense of comfort and trust in businesses that are not only consistent in message, but those that do everything they can to make their lives easier.
Just think about how busy you are on a daily basis, and how wonderful it would be if every business you relied on had an easy to use website with a seamless ordering and/or contact process.