April 26, 2019
How to Leverage the Olo API to Create a Custom Kiosk Experience
By Breck Hapner

Olo self-service kiosk development is more than just setting up a kiosk. It’s about creating a custom solution that takes the user flow into your in-restaurant digital experience.

Kiosk ordering isn’t the same as a traditional digital ordering experience. In large part, this is because a kiosk has physicality to it, meaning its position within a restaurant is just as important as the interface that enables your customers to place and pay for their orders.

If your kiosk isn’t strategically positioned, your potential users might miss it, or even find it blocks access to seating, washrooms, cashiers and so on.

With digital ordering, a customer might be required to log into their account, enter their credit card information, view past orders or favorites and so on. These features generally are not part of a self-service kiosk UI.

But with custom development, you get to decide what’s important to you.

 

Who Needs Custom Olo Self-Service Kiosk Development?

 

With technology evolving rapidly, it wouldn’t be too much of a stretch to say that if you’re already an Olo customer, and are planning to use kiosks in your restaurant, or if you already have kiosks and want to improve customer experience, you’ll want to take advantage of custom Olo self-service kiosk development.

But here are a few specific situations in which you should consider custom development:

Firstly, if you’re looking to provide a seamless and consistent multi-channel experience for your customers, custom development is for you. After all, your customers probably aren’t just going to be ordering at your kiosks. They’re going to be ordering on their smartphones too.

Consistency can certainly play into branding and implementing a user interface that revolves around the customer’s wants and needs. Consider that speed and convenience can ultimately help you boost the value of each sale.

Secondly, if you’ve been getting feedback from customers that seems to indicate that their experience could be better, custom development is worth looking into. With a custom digital interface, you can tailor your app to the exact demands of your customers while improving customer satisfaction.

Thirdly, if you’re looking to get a leg up on your competition, custom development is the solution. Now, virtually every restaurant wants to remain competitive in the marketplace. Set your brand apart by creating a cohesive self-serve kiosk experience that’s efficient and unique to your brand.

 

Are There Other Advantages To Custom Development?

 

Naturally, this depends on what your project specifications are. When working with DineEngine, your app will be tailored to your exacting needs, which is what makes custom development so beneficial.

With that said, here are a few other advanced features that can propel your kiosk experience forward:

  • Customer profiles. Though we learned earlier that logging into one’s account isn’t typically a part of a self-serve kiosk experience, facial or voice recognition can make it a convenient and efficient for customers. Once logged in, customers can create a new order, select a past order, and even pay with facial or voice recognition.
  • Customization. Giving customers the ability to customize can result in bigger orders. Built-in prompts for up-sells and loyalty or rewards points ultimately encourage spending.
  • Analytics. Data gives you access to key insights, like food costs, margins, competition and customer expectations. In addition, these insights can become even more actionable when centrally managed.
Final Thoughts

Using state of the art technology does not always equate with business results. But Olo self-service kiosks have the potential to increase your ROI by 300 to 500 percent thanks to online ordering, improved checkout, up-sells and cross-sells, and increased efficiency.

 

Marketing Director Breck Hapner handles the development and implementation of Chepri brand strategy, builds content for new and existing services/solutions, and oversees the implementation of campaigns, digital marketing, events, and PR.

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