February 8, 2019
How AI Is Used To Capture Online Orders With Google Assistant
By Breck Hapner

Online ordering is easier than it’s ever been – and, it’s about to get even easier. But your brand has to know how AI is used to capture online orders with Google Assistant.

You see, artificial intelligence (AI) for restaurants, including voice search, is growing in popularity. It’s expected to represent 50 percent of all searches by 2022.

Let that sink in. That means 50 percent of people searching for your restaurant, menu items and other related queries could be finding you via voice search.

So, the opportunity to be voice ready as a restaurant is enormous. This doesn’t just mean targeting your keywords and ranking for them.

This means allowing your customers to seamlessly order their favorite menu items online using just their voice.

Are you ready to take advantage of this opportunity?

 

Targeting Google Assistant Users

 

Custom developed Google Assistant voice for restaurants may not be as popular as Amazon’s. But there are a couple of things we know about their user base.

First, it’s growing. Second, it represents a relatively affluent audience who doesn’t mind spending money on good things (i.e. good food).

If your restaurant appeals to Millennials, then you could end up leaving a lot of money on the table by not allowing for voice-activated ordering on Google devices.

Voice-activated ordering is the future of online ordering. It gives your customers a new way to order from your menu and get the meal they want easily and without friction.

This isn’t just good for your customers, it’s good for you, because it will drive more business to your restaurant.

Conversely, if you don’t make voice-activated ordering available to your customers, you’re going to fall behind your competition.

The restaurant market is a fiercely competitive one, so if you don’t adopt the latest technology, you could find yourself in a lurch.

 

Boost Your Revenue Numbers With Google Assistant

 

As already noted, one of the benefits of enabling custom voice ordering is that your business will grow. Why? Because of convenience. Today’s consumer doesn’t just want convenience – they demand it.

So, if you can make it easier for them to order and get their meal delivered to their door without hassle (and without ever having to look at a screen), you can certainly capture a bigger market share.

People lead busy lives. They don’t always have time or energy to make a meal. But if they don’t have time, they probably do have money to spend.

And, that means they are going to spend on things that allow them to use more of their time in a way that’s alignment with their agenda and lives.

For many people, that will mean ordering takeout or delivery as opposed to making food at home.

Additionally, there are stats showing that people who order online are more likely to visit the restaurant they ordered from. Have a look at this one via Revel Systems:

• 67 percent of customers who have placed an order online will visit the restaurant more frequently versus those who have not.

So, we can easily deduce that online ordering is not a one-and-done transaction. It can lead to plenty of long-term and repeat business.

And, if you want to measure how your business is doing, Customer Lifetime Value (CLV) is a good way to do just that.

 

Final Thoughts

 

Implementing voice ordering can increase your returns by 300 to 500 percent on online ordering alone.

This can even have a lasting impact on efficiencies in upsells, cross-sells, and more.

Are you interested in getting your voice-activated ordering ready? It is time to reap the benefits thereof?

 

Marketing Director Breck Hapner handles the development and implementation of Chepri brand strategy, builds content for new and existing services/solutions, and oversees the implementation of campaigns, digital marketing, events, and PR.

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